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              Be Prepared, the Likelihood of a Breach is 22% per 10,000 records

              The Criticality of Crisis Communications in a Data Breach Response Plan

              No matter how hard your security leaders are working to ensure all appropriate measures are taken, it is impossible to anticipate every attack scenario.

              Most companies will experience a breach. By having a crisis communications plan in place, rehearsing and updating it regularly, and involving every unit of the business, you reduce the chances of out-of-control costs and exorbitant customer churn in the wake of that inevitable breach.

              The Criticality of Crisis Communications in a Data Breach Response Plan discusses:

              • The hidden costs of a data breach that a crisis communications plan can help mitigate
              • How to test and refine the crisis communications plan
              • 10 vital questions to ask when crafting a crisis communications plan

              Crisis communication – in the form of a carefully architected and tested plan that goes beyond an organisation’s security and IT groups to include all relevant business units – is essential to mitigate the impact of a data breach. The ultimate goal of a crisis communications programme is to define the steps that an organisation must take to convey appropriate information to every affected stakeholder – both internal and external.

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