No matter how hard your security leaders are working to ensure all appropriate measures are taken, it is impossible to anticipate every attack scenario.
Most companies will experience a breach. By having a crisis communications plan in place, rehearsing and updating it regularly, and involving every unit of the business, you reduce the chances of out-of-control costs and exorbitant customer churn in the wake of that inevitable breach.
The Criticality of Crisis Communications in a Data Breach Response Plan discusses:
- The hidden costs of a data breach that a crisis communications plan can help mitigate
- How to test and refine the crisis communications plan
- 10 vital questions to ask when crafting a crisis communications plan
Crisis communication – in the form of a carefully architected and tested plan that goes beyond an organisation’s security and IT groups to include all relevant business units – is essential to mitigate the impact of a data breach. The ultimate goal of a crisis communications programme is to define the steps that an organisation must take to convey appropriate information to every affected stakeholder – both internal and external.